The International Space Station is not only a valuable research platform, but also provides companies an opportunity to validate business models in low Earth orbit and enhance products for use on Earth. CNNMoney’s Jackie Wattles moderates a panel of researchers and companies to discuss: Why the space station? Why microgravity? Why are companies investing in research and development opportunities onboard the orbiting laboratory? How can companies join in? And how does the space station provide a pioneering research facility that enhances both innovation and branding alike?